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做健身数字:Equinox

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锻炼和保持健康是一种物理努力,因此很容易认为数字转型不需要处于高档健身俱乐部企业的优先事项的最前沿。但这就是为什么这项案例研究表明数字对今天所有企业至关重要。当Equinox来到Mindtree关于一个主要的技术项目时,他们正在使用遗留应用程序和系统,这些应用程序和系统不能再支持客户在数字社会中所期望的服务。

Mindtree executed a full-scale retail customer data analytics integration and moved Equinox’s CRM system to a SaaS-based model, making their digital backbone more agile, easier to maintain and less costly. It also vastly improves customer service by giving Equinox club staff instant access to a 360-degree view of customers via iPads on the club floor, allowing for immediate, personalized service that can be logged for future reference. Additionally, Mindtree developed a new Equinox app (integrated with the Apple Health app), which gives customers efficient and personalized features that were previously analog and cumbersome, such as booking equipment (with an equipment map specific to each club), scheduling training, logging and tracking workouts or yoga sessions, browsing and scheduling classes, and much more.

制作健身数字:股份

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